If you are not familiar with the explainer video, they are short, engaging online videos that explain and promote the company, product or service (you can site many examples in our example, or check out on more StartupVideos). So why invest in video explainer ask? There are many statistics that show video can have a positive impact on conversion rates, sales, and save the information, but the bottom line is this - if you can learn something from watching video fast, fun, or a page of text, which would you choose?
How Much Does Explainer Video Cost?
The number one question we hear from people is "how much does explainer video cost?" a 60-second animated explainer, which are usually the most popular performances. As you might expect, you can find a wide range of prices there, somewhere from $ 1,500 $ 15,000. However, if you are working with a reputable product, expect to spend between $ 5,000 and $ 10,000. The amount charged depends on a number of factors, including the quality of the work, adaptation and detail, level of experience, and as busy or "question" is a product.And many people were surprised, even shocked when I heard for the first time as a video illustrations can cost. But if you do not have the amount of time and effort that goes into the production of understand, it's hard to get your head around just turn your money and purchase. So here is a quick rundown (including samples) of production explainer video process and what happens at each stage.
What is the process for creating explainer video?
A typical project takes 4-8 weeks to complete and consists of six stages. Let's take a closer look at each.
1 Research and script
A well-written screenplay is the foundation of great video. But it takes some time for authors to fully understand your company's products or services, and summarize it in 150 words. And remember that every video requires the creative direction and story, something it takes a long time to all parties can agree on.
2 Style and illustration
In most cases, all the characters and assets shown in the video on the one hand, and the scanned image to a computer, digital, coffee, and so on. Some illustrative as anything with a digital tablet. During style, creating a photographer several variations of the characters and tell the client assets.
3 The Story
With the final script and style in place, Illustrator story collection. Story is the video display static scene to scene in its final form animation.
4 Audio Commentary
Based on the script and the story, a professional voice artist recorded an audio version of this article. Artists usually provides various options for the sound engineer to work with.
5 Animation
Animation process most time-consuming and labor intensive. At this point, the completion of all animation assets, as illustrations and sound, and import them into a piece of software, such as Adobe After Effects (AE). Once in AE, animation hours spent by pooling assets, and make every step just right.
6 Music and Sound Effects
Last but not least, the sound engineer mixes the sound of music, voiceover and sound effects. Nothing ruins a video, such as poor sound quality, so do not underestimate the importance of having a professional sound mix, and keep track of the music and sound effects.Closure
So, there you have it. If it seems like a big deal, it is. And that does not include long hours of meetings and telephone calls and e-mail messages, edit, and interpretations, download, and much more.For some other viewpoints prices explainer video, be sure to check out the link bellow.
We want to hear what you think! Price and schedule you surprised? Do you have a different experience somewhere else? Please let us know in the comments section.
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